Ehsan Ullah — Resume

Summary

Senior Full Stack Web Developer with 6+ years of experience across company roles and freelance projects, building custom websites, web applications, APIs and database-driven systems in PHP, Laravel, CodeIgniter and MySQL, with a strong focus on e-commerce. Also brings 3+ years of business development and lead generation, plus product management. Experienced working with SEO specialists, senior content writers and stakeholders to turn requirements into scalable, SEO-ready solutions, with growing expertise in AI integration, AEO and GEO. I build the product, ship it, and help it find customers.

Experience

1. 2023 – Present · Remote / Pakistan

   Senior Web Developer — Phedra Tech Online Solutions

   Fully manages senior backend development for client platforms and in-house products, owning the complete lifecycle from requirements analysis and architecture to API development, deployment and post-launch support. Most work serves UK automotive businesses and digital-service brands.

   Responsibilities

   • Designs scalable backend architecture in PHP, Laravel and CodeIgniter using MVC principles and reusable modules
   • Builds and integrates RESTful APIs for websites, admin dashboards, third-party services and Next.js/React frontends
   • Designs MySQL databases, writes optimized queries, adds indexing and caching for faster, more stable platforms
   • Applies secure coding, input validation, authentication and role-based access control
   • Acts as escalation point for complex backend bugs and production issues
   • Reviews code and sets development standards for the team
   • Manages deployment, hosting configuration and ongoing maintenance

   AI, SEO, AEO and GEO work

   • Integrates AI and LLM APIs into web applications, including AI writing and content-analysis tools
   • Builds SEO-ready sites with clean URL structures, schema markup, sitemaps and fast page speed
   • Optimizes platforms for AEO and GEO so content is surfaced and cited by AI search tools such as ChatGPT, Gemini and Perplexity
   • Works with SEO specialists and senior content writers to turn audits and content plans into technical changes

   Product development

   • Turns business ideas into requirements, user flows, roadmaps and MVPs
   • Coordinates developers, designers, SEO experts and content writers around one shared plan
   • Improves booking, lead and checkout flows with conversion rate optimization (CRO)

   Achievements

   • Grew into backend lead and technical owner of client platforms
   • Delivered UK automotive and B2B platforms with booking, lead-generation and e-commerce features
   • Improved site speed and stability through query tuning, caching and refactoring
   • Built reusable backend modules that shortened delivery time on new projects

2. 2021 – 2023 · Faisalabad, Pakistan

   Full Stack Web Developer — Enzipe

   • Built back-end features and collaborated on APIs for company products including rephrase.info and check-plagiarism.com
   • Wrote reusable code modules shared across multiple company projects
   • Redesigned company sites to improve navigation, visual appeal and user experience
   • Worked on high-traffic online tool platforms in the SEO and AI-writing space

3. 2020 – 2021 · Pakistan

   Web Developer — Haddocksoft

   • Delivered multiple client projects in CodeIgniter and OpenCart
   • Worked with team members on customer-facing features and service strategies
   • Joined client consultations to define needs and project scope
   • Built e-commerce stores and business websites for clients

4. 3+ years · Remote

   Business Developer & Product Manager — Freelance (Fiverr) and Own Products

   • Generates and qualifies leads, writes proposals and manages client relationships from first contact to delivery
   • Builds POS, CRM, HRM and e-commerce systems for clients worldwide
   • Offers a complete package: development, deployment, images, content generation, SEO, AEO and GEO
   • Founded and manages own products from idea and roadmap to launch and growth

   Own products

   • comfortwear.pk

     E-commerce store (ladies wear), Pakistan

   • cozmetics.pk

     E-commerce store (makeup and skincare), Pakistan

   • sentencecounter.net

     Online text tool website

   • COD Order Confirmation SaaS

     In development: WhatsApp order confirmation to reduce returns for Pakistani e-commerce stores

Skills

Backend

PHP, Laravel, CodeIgniter, RESTful API development, API integration, Mobile app backends and app APIs, Google Sheets API sync and automation, Node.js

Frontend

JavaScript, jQuery, HTML5, CSS3, Bootstrap 5, Tailwind CSS, Next.js, React.js, Vue.js

Databases

MySQL, SQL query optimization, Database design, Firebase, MongoDB

Architecture

MVC architecture, Reusable modules, Service layers, Performance optimization, Caching, Web security

Tools

Git, GitHub, Bitbucket, SVN, Composer, npm

Business systems

POS systems, CRM systems, HRM and payroll systems, Inventory management, Booking systems, Admin dashboards

E-commerce

OpenCart, Custom e-commerce, Shopify store setup and management, eBay API integration, Payment gateway integration, COD workflows, Courier API integration

AI

AI/LLM API integration (OpenAI and others), AI chatbots, AI agents and workflow automation, AI tool websites, Prompt design, AI-assisted development

Search & growth

Technical SEO, Schema markup / structured data, AEO, GEO, Local SEO, CRO, Core Web Vitals, Link building

Business

Lead generation, Business development, Client acquisition, Proposals, Product management, Agile, Team coordination