Experience
Work Experience: 6+ Years in Laravel, PHP and Product Development
Ehsan Ullah has worked at three software companies since 2020 and is now Senior Web Developer and backend lead at Phedra Tech Online Solutions, alongside 3+ years of freelance business development and his own products.
Last updated:
Career timeline
2023 – Present · Remote / Pakistan
Senior Web Developer — Phedra Tech Online Solutions
Fully manages senior backend development for client platforms and in-house products, owning the complete lifecycle from requirements analysis and architecture to API development, deployment and post-launch support. Most work serves UK automotive businesses and digital-service brands.
Responsibilities
- Designs scalable backend architecture in PHP, Laravel and CodeIgniter using MVC principles and reusable modules
- Builds and integrates RESTful APIs for websites, admin dashboards, third-party services and Next.js/React frontends
- Designs MySQL databases, writes optimized queries, adds indexing and caching for faster, more stable platforms
- Applies secure coding, input validation, authentication and role-based access control
- Acts as escalation point for complex backend bugs and production issues
- Reviews code and sets development standards for the team
- Manages deployment, hosting configuration and ongoing maintenance
AI, SEO, AEO and GEO work
- Integrates AI and LLM APIs into web applications, including AI writing and content-analysis tools
- Builds SEO-ready sites with clean URL structures, schema markup, sitemaps and fast page speed
- Optimizes platforms for AEO and GEO so content is surfaced and cited by AI search tools such as ChatGPT, Gemini and Perplexity
- Works with SEO specialists and senior content writers to turn audits and content plans into technical changes
Product development
- Turns business ideas into requirements, user flows, roadmaps and MVPs
- Coordinates developers, designers, SEO experts and content writers around one shared plan
- Improves booking, lead and checkout flows with conversion rate optimization (CRO)
Achievements
- Grew into backend lead and technical owner of client platforms
- Delivered UK automotive and B2B platforms with booking, lead-generation and e-commerce features
- Improved site speed and stability through query tuning, caching and refactoring
- Built reusable backend modules that shortened delivery time on new projects
2021 – 2023 · Faisalabad, Pakistan
Full Stack Web Developer — Enzipe
- Built back-end features and collaborated on APIs for company products including rephrase.info and check-plagiarism.com
- Wrote reusable code modules shared across multiple company projects
- Redesigned company sites to improve navigation, visual appeal and user experience
- Worked on high-traffic online tool platforms in the SEO and AI-writing space
2020 – 2021 · Pakistan
Web Developer — Haddocksoft
- Delivered multiple client projects in CodeIgniter and OpenCart
- Worked with team members on customer-facing features and service strategies
- Joined client consultations to define needs and project scope
- Built e-commerce stores and business websites for clients
3+ years · Remote
Business Developer & Product Manager — Freelance (Fiverr) and Own Products
- Generates and qualifies leads, writes proposals and manages client relationships from first contact to delivery
- Builds POS, CRM, HRM and e-commerce systems for clients worldwide
- Offers a complete package: development, deployment, images, content generation, SEO, AEO and GEO
- Founded and manages own products from idea and roadmap to launch and growth
Own products
- comfortwear.pk
E-commerce store (ladies wear), Pakistan
- cozmetics.pk
E-commerce store (makeup and skincare), Pakistan
- sentencecounter.net
Online text tool website
- COD Order Confirmation SaaS
In development: WhatsApp order confirmation to reduce returns for Pakistani e-commerce stores
Frequently asked questions
How many years of experience does Ehsan Ullah have?
Ehsan has 6+ years of professional web development experience across three companies (Haddocksoft, Enzipe and Phedra Tech Online Solutions) and freelance projects, plus 3+ years in business development and lead generation. He holds a Bachelor of Information Technology from Bahauddin Zakariya University.
Can Ehsan Ullah work with my existing Laravel or CodeIgniter project?
Yes. Ehsan regularly takes over existing Laravel and CodeIgniter codebases to fix bugs, improve speed, add features, upgrade Laravel versions or migrate older CodeIgniter projects. Every takeover starts with a code review and an honest report on what needs attention.
What is Ehsan Ullah’s current role?
Since 2023 Ehsan has been Senior Web Developer at Phedra Tech Online Solutions, where he leads backend development for client platforms, mostly UK automotive and digital-service businesses, from architecture and APIs to deployment and support.
Which companies has Ehsan Ullah worked for?
Ehsan has worked at Haddocksoft (2020–2021), Enzipe (2021–2023) and Phedra Tech Online Solutions (2023–present), alongside 3+ years of freelance work on Fiverr and his own e-commerce and SaaS products.
Have a project in mind? Let’s build it.
Tell me what you need, whether that’s a web app, a store, an AI feature, more leads or a faster website. You’ll get a clear reply within 24 hours.